Considering Website Design

When considering what you want your website to look like, always keep the end user in mind. It is your website that you are designing or having designed, but the website is being made and designed not for you but for those you want to visit and interact with the website, so your demographic is very important.

Consider factors like font size (maybe larger for certain audiences), ease of navigation, visual guides and prompts that help the user reach their end goal. What is the end goal you want your customer to reach. There should be a specific roadmap to that goal and if you would like to suggest things along the way that should also be considered.

Grocery stores are laid out a certain way for a reason. The milk, eggs and other products are usually in a similar place throughout stores and that is usually in the back. This is done because these items are the most purchased and to get to them a consumer must pass by a large amount of other items.

In this same thought on sale items or overstocked items are presented up front in large quantities. Seasonal items are displayed in this manner also. Your website can be informational but it is always trying to display some information that is important for the use to see. This is never more important than when you are trying to sell merchandise.

So is design important – ABSOLUTELY! However a sophisticated design may not always be the most effective solution.

Alpacas at Marquam Hill Website

It’s always exciting to launch a new website. This website design was structured to showcase this beautiful ranch in Oregon that breeds some of the nations best alpacas.

This website design features a content management software package that allows the user to manage their content. We also did a full SEO package to make this website rank in google organic searches.

This website also feature a custom software developed by Selle Design Group to easily manage animal entries. Once the animals information is entered and saved, the animal is displayed on a category landing page with other alpacas and a detail page is created automatically. It is important to have all this content on your own site to gain SEO benefits.

The next step for this website is a fully integrated shopping cart that will feature items from the ranches store. They carry many products made from alpaca. If you have not worn alpaca, do yourself a favor and buy something from their store. It is a bit higher in price than basic wool but the lightness and the smooth texture are well worth it. It is truly one of the finest fibers on earth.

Click here to visit the site.

Cameron Holt Book – A Definitive Guide to Alpaca Fibre

We received our shipment of Cameron Holt’s book, A Definitive Guide to Alpaca Fibre. We were honored to play a part in copy editing, design layout and the production of Cameron’s work.

Cameron is an expert in fiber and has been working in the fiber industry for most of his life – first with sheep then with alpacas. He has worked to develop judging standards here in the United States, Australia and England. He currently just returned from Norway where he lectured to that industries sprouting interest.

If you have ever wanted to know more about alpacas and the characteristics of their fleece, this book is a great place to start.

Click here to learn more or to purchase the book.

If you should ever have need of publishing books or any mutli-page documents, Selle Design Group has the experience and expertise to see your job through to completion.

Alpaca Culture Magazine’s 10th Edition

Alpaca Culture Magazines has shipped it’s tenth edition. Working on multi-page projects gets no better than this – putting together a magazine that ships to more than ten countries. Alpaca Culture Magazine is the voice of the international alpaca industry and we here at Selle Design Group are proud to publish the magazine.

This November representatives of Alpaca Culture will be going to Peru as gusts of the Peruvian Government to attend the Alpaca Fiesta. Leaders from all over the world will be attending amking this one of the biggest alpaca events of the year.

Visit the Alpaca Culture website to learn more and to fall in love with these wonderful animals.

If you are need of a print design, publication, brochure or any multi-page document, we can help you achieve your goal and keep you on budget. Before you decide please give us a call to talk about your options. We would love to help with any printing needs you may have.

Artists’ Studio Tour Brochure Design

We recently finished the design of the Artists’ Studio Tour Brochure. This event is held every summer in Sandpoint, Idaho and attracts visitors from the surrounding areas. Guests are invited to tour the local artists’ working studios. We completed the brochure a couple weeks ago. We also redesigned and launched their website free of charge to help support this event.

Check out their website and view the brochure design for more information at www.arttourdrive.org

Social Media: how to (and not to) use it.

Social networking (i.e. Facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.

E-mail Marketing Tip

When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business – create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity available for the special. Put this information in the top part of the e-mail/ad and the extraneous information below. Call us for more ideas on how to successfully market your business.

Publishing a Catalog or Brochure? WE CAN SAVE YOU MONEY!

Selle Design Group specializes in producing larger print projects such as brochures and catalogs. We have streamlined our production and printing capabilities to minimize expense. Our last project saved our client $10,000 dollars! Call us to talk about how we can save you time and money.

Why is Good Design Important?

Good design is what engages your viewers. It can influence the psychological opinion of visitors as to what your company represents. It also has a positive influence on viewer retention. An attractive and effective designed website can lead to more pages being viewed which leads to more conversions of sales etc. To get your message across, you need for the visitor to be engaged and to be able to find information quick. If you site is not properly designed or has too many flashy items you may be discouraging visitors.

SEO! SEO! SEO!

If you aren’t practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from conception to completion and offer ongoing support and maintenance of your website so that you are getting the most from your investment.