GRAPHIC DESIGN: Billboards & Storefront Signs

No matter what the size of the job, Selle Design Group can help you represent the image you are striving for. In any platform we consider your brand and reflect that in all advertising media.

Storefront Signs

Your storefront sign is the first visible aspect of your business within your community. Projecting a positive image and developing brand identity is crucial to success. Your storefront sign should instantly reflect who you are and give the viewer a reason to enter your store.

Many sign style options are available  for retailers that are in the market for creative and affordable signage solutions including full color digitally printed flat signs to dimensional channel lettering back lit signs.

At Selle Design Group we can help you achieve the first impression you are looking for.


On average, a billboard is only viewed for 7 seconds! This is why it is very important to state your message as quick as possible. A good rule is to use about 8 to 10 words in your entire ad! Your message must be very short so it can be easily read by the people driving 60 to 75 miles per hour by your sign. This is why it is very important to only include the most important information on a billboard.

Your billboard ad should include:

  • The name of your business
  • Contact Information: Telephone number, Web-Site Address, and or Physical Address
  • A brief amount of directional information that can lead people from the billboard to your business.

You may also include:

  • A brief description of your company
  • A slogan - Try to make your slogan easy to understand, and be sure that it relates to your product. (Learn more about slogans)
  • Benefits of your product: What does your product have that your competitor‚Äôs similar product does not have? How is your product better than your competitor? The answers to these questions are your most important benefits.

Remember to use as few words as possible. Dwelling on one particular area will bore potential customers. A simple, catchy, easy to read ad will be remembered for a long time.

If you are interested in outdoor advertising let Selle Design Group help you create and effective, eye catching design.

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