When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business – create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity available for the special. Put this information in the top part of the e-mail/ad and the extraneous information below. Call us for more ideas on how to successfully market your business.