On-site SEO – Website design and marketing

When you create a website you are telling the world about your business and helping viewers find what they need to know. Today, developing website design has changed in that 70% plus users are now viewing your website from a phone or tablet. Designing to fit this media platform has become more important than designing for a desktop. What else has changed? There are some that say SEO is a thing of the past and that you no longer need to consider SEO. But what is SEO really? It stands for Search Engine Optimization. Selle Design Group considers SEO in a two-pronged approach: on-site SEO and off-site SEO. On-site SEO is like tuning your engine to run the most efficiently it can. The engine is your website and there are many steps you can take to tune your website to be more readily available to web bots that index your website for sites like Google. This involves optimizing many aspects of your website such as language, code, links and coding structure of your website and elements on your website.  There are many steps you can take to help your website appear better than your competitors. The list of to dos can be lengthy and ultimately comes down to what you have time for or what you can budget for. On-site SEO is always worth the time and it is our belief that this is a necessary step to consider when you develop a new website. If your current website has not had a maintenance check, it can be very beneficial to identify and correct weak areas to enhance on-site SEO.

If you would like to talk more about tuning up your website contact us to talk about it.