Search Engine Optimization (SEO)
On-Site SEO is the practice of strategically controlling the physical content of your website. This means generating a list of keywords that are appropriate for your business, developing effective copy that uses these keywords throughout the website and developing strategic programming that also uses these keywords in important areas.
The idea of on-site SEO is to optimize your site so that search engines can easily navigate through your website and determine what your site is about. The search engine will then index your site into its database and you will appear in search results that match what your website emphasizes. The ultimate goal is to appear at the top of the list in the number one or two position.
Copywriting can make or break a website in terms of SEO. Poorly written copy not only can have a negative effect on the viewer but can be a detriment to your site in the eyes of search engines. The primary goal of your website is to relate to the user of your site. If they can’t understand what your site is about or have trouble understanding what you need them to understand about your product or service then your website is failing.
This same thing is true with search engines. They read copy a little differently than humans but the goal is the same. They try to understand what your site is about so they can index your web pages into their database then display your information when someone types in a related search into their search engine.
It is very important to develop copy that is equally aimed at both the human and web bot visitors to your site. Selle Design Group’s copywriting team employs techniques that can help your site achieve an optimized status and relate to both the human and web bot elements.
Programming for SEO
Search engine web bots read text in a hierarchy similar to an outline so the elements of the copy developed for the website must also be used in key elements of programming. There are also other programming steps that must be taken such as developing a site map for your website. Selle Design Group’s web development team knows how to employ effective SEO programming techniques that will optimize your site and get your web pages indexed more effectively by search engines.
Ongoing SEO Practice and Maintenance
After your site has been designed and optimized you must practice ongoing SEO techniques to stay current and you must also monitor how your site is performing and occasionally change tactics when necessary.