Alpaca Culture Magazine’s 10th Edition

Alpaca Culture Magazines has shipped it’s tenth edition. Working on multi-page projects gets no better than this – putting together a magazine that ships to more than ten countries. Alpaca Culture Magazine is the voice of the international alpaca industry and we here at Selle Design Group are proud to publish the magazine.

This November representatives of Alpaca Culture will be going to Peru as gusts of the Peruvian Government to attend the Alpaca Fiesta. Leaders from all over the world will be attending amking this one of the biggest alpaca events of the year.

Visit the Alpaca Culture website to learn more and to fall in love with these wonderful animals.

If you are need of a print design, publication, brochure or any multi-page document, we can help you achieve your goal and keep you on budget. Before you decide please give us a call to talk about your options. We would love to help with any printing needs you may have.

Artists’ Studio Tour Brochure Design

We recently finished the design of the Artists’ Studio Tour Brochure. This event is held every summer in Sandpoint, Idaho and attracts visitors from the surrounding areas. Guests are invited to tour the local artists’ working studios. We completed the brochure a couple weeks ago. We also redesigned and launched their website free of charge to help support this event.

Check out their website and view the brochure design for more information at

Social Media: how to (and not to) use it.

Social networking (i.e. Facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.

E-mail Marketing Tip

When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business – create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity available for the special. Put this information in the top part of the e-mail/ad and the extraneous information below. Call us for more ideas on how to successfully market your business.

Publishing a Catalog or Brochure? WE CAN SAVE YOU MONEY!

Selle Design Group specializes in producing larger print projects such as brochures and catalogs. We have streamlined our production and printing capabilities to minimize expense. Our last project saved our client $10,000 dollars! Call us to talk about how we can save you time and money.

Why is Good Design Important?

Good design is what engages your viewers. It can influence the psychological opinion of visitors as to what your company represents. It also has a positive influence on viewer retention. An attractive and effective designed website can lead to more pages being viewed which leads to more conversions of sales etc. To get your message across, you need for the visitor to be engaged and to be able to find information quick. If you site is not properly designed or has too many flashy items you may be discouraging visitors.


If you aren’t practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from conception to completion and offer ongoing support and maintenance of your website so that you are getting the most from your investment.

Content is King!

A good website starts with well chosen keywords and effective and well written copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.